The difference here is that if you want a list of highly targeted buyers, then make a lead magnet that relates to your core offer.įor example, at AutoGrow, we offer a ‘ 11 Point Sales Funnel Checklist’ as a lead magnet on our website: I’ve written time and time again about the power of a lead magnet for building an email list. Let’s start with the almighty quid pro quo. To get email subscribers, you need prospects’ email addresses. Email List Sales Tip #1-Attract Subscribers with a ‘Core Offer’ Lead Magnet Tip #7 is my favorite, so keep an eye out for that one. Today, I’m going to give you ten highly valuable tips to build an email list of subscribers that are targeted and engaged buyers. If you’re a business looking to ‘tap into’ the power of email marketing, I want to teach you the fundamentals I’ve learned over the years. I saw first-hand how AutoGrow grew to over 8,000 email subscribers.Īnd I learned how other businesses used email to nurture and convert leads. Through this short lived business venture, I learned a lot. These stats were so compelling that a couple of years ago, I built a simple email marketing SaaS product. It’s like pointing a laser into your customer’s daily lives.Īnd for every dollar spent, email has an average ROI of $40. You may already know this (thanks to every marketing guru and their grandmother), but email is the most effective marketing channel on the web.Įmail is “ 40 times more effective at acquiring new customers than Facebook and Twitter.” By Matt Ackerson - Get free updates on new posts here
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