They often spotlight one musician with a short profile, then highlight their upcoming concerts. Why it works: Each newsletter promotes a selection of independent musicians’ upcoming events. They also promote its merchandise, such as annual music festival passes, posters, and apparel. What they send: Noise Pop’s email newsletters promote shows throughout the Bay Area. Noise Pop is an events promotion company championing independent music and up-and-coming culture in the San Francisco Bay Area since 1993. ARQ's Posy newsletter offers a discount code in the welcome email 2. A great example: Its welcome email for new subscribers offers an exclusive discount and explains what email subscribers can expect from them in the future. Why it works: ARQ’s email newsletters feel intentional and simple, like they’re coming from a team who knows your inbox is already overwhelmed. It also sends product news, restock announcements, and invites to its annual fall sale. What they send: ARQ sends a monthly email newsletter, called POSY, which features interviews with the brand’s favorite creators and recommendations on recipes to make, books to read, and activities to enjoy. ARQĪRQ is a female-founded clothing company that makes garments, including bras and underwear, for intimate moments and ordinary daily pleasures, like morning walks or reading on the couch. Here are several ecommerce newsletter examples across different industries and target audiences that put best practices into action. When creating your own newsletter, it might help to get inspiration from other brands. Customer stories, testimonials, or user-generated content.Sales and promotions, including subscriber-only perks.For example, you can encourage subscribers to follow you on Instagram or other social media accounts, or read recent articles you published on your blog.Īn email newsletter can take many forms, some of which may be a better fit for your business than others. Your email newsletter is a simple way to drive traffic to other platforms. You can also create segmented email campaigns with customized content for different groups of people, such as those who’ve purchased a certain product. Collecting email addresses can help you better understand your customers by tracking engagement, click-through rates, and customer behavior on your website. Email addresses are one of the most valuable marketing tools. Unlike many other forms of digital communication-such as banner ads or social media campaigns-newsletters reach individuals directly in their inbox. Directly communicate with email subscribers.You can share valuable content, such as behind-the-scenes origin stories, partner profiles, weekly tips, or insights into your social good initiatives. Email newsletters build trust and credibility by doing more than pushing sales. They’re buying into-not just from-your company. More than 80% of people want to buy from brands that align with their values. For this reason, newsletters usually follow a regular schedule-such as a weekly newsletter or a monthly newsletter-to maintain consistent communication with current and potential customers.Ĭonnect with customers and build lasting relationships with email built for commerce, by Shopify.īenefits of using newsletters for ecommerce businessesĪs one part of your digital marketing strategy, effective email newsletters can help you: The purpose of a newsletter is to drive sales and build a trusting relationship with your subscribers. They can provide email subscribers with a deeper understanding of your mission, values, and team. Newsletters complement other forms of digital marketing by focusing on company news, events, promotions, product updates, or other information related to a particular topic or organization. What is a newsletter?Ī newsletter is a written publication that provides regular communication to subscribers, typically via email. So, how do you make your company’s email campaigns stand out from the many other messages people receive every day? This list of newsletter examples will help you understand what makes someone open-and engage-with an email newsletter instead of clicking Unsubscribe. Email newsletters remain one of today’s most powerful digital marketing channels-allowing your business to communicate directly with potential customers.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |